Day 5 - Start tracking keywords with SEO software
Just a quick reminder that 100 days of SEO is every day, but not at weekends. So mon-fri you'll get a daily lesson, but take some time off for yourselves on the weekend!
Today we're looking at tracking keywords - how exciting!
Keyword tracking is the activity of monitoring the position of your website for specific keywords. It’s a process that allows you to get important data and metrics about specific keywords and shows how well your website ranks for those exact keywords.
Tracking keywords will provide you with some critical insight into how your website and content are performing in search engine result pages. You will get a better understanding of your website’s visibility and where exactly you can focus on future search optimization strategies.
To do ✅
Choose an SEO tool
Now right off the bat, we need to make a decision. We need an SEO tool. Not just for keyword tracking but for many aspects of SEO you will need a powerful tool. Now I have no affiliation with any of these tools, but I have always used Ahrefs. I find their indexing is the quickest, their rank updates very quickly, and in terms of features the best option out there.
Now that doesn't mean that you have to use Ahrefs. During these 100 days, I will likely be using Ahrefs where needed. But there are many cheaper and great alternatives.
🔲 Choose a tool the help you along your SEO journey. This post is a pretty objective overview of the big three options.
Start tracking keywords
🔲 Choose the keywords you want to track (this depends on your business and goals), and we'll talk more about choosing keywords in future lessons.
🔲 Choose which countries you want to track. If you are a local business it might make sense to choose more specific selections. Alternatively, if you are a fully digital business, you can add multiple countries.
🔲Hereare our mates over at Ahrefs talking us through the rank tracker tool, and what you can do with it. Set up alerts and automatic reports, for a start!
So that's the basics of keyword tracking. We will take this much further in the coming days and weeks. Look out tomorrow for more insights from SEO software.