Set up Google Analytics to measure site traffic

Day #2

Today a simple yet fundamental setup job. For all SEOs, being able to measure the traffic to your site, where it comes from, and how they behave is the foundation on which SEO is built.

Why 💡

Google Analytics tracks visits to your site, where they come from, and how they behave once they are there. It's the most fundamental tool and will form the basis of any data-driven SEO decisions you'll make related to your website.

To do ✅

Set up Google analytics

Google Analytics is free, versatile, and easy to use. You can also use it to maximize your SEO efforts and discover quick wins for your SEO campaigns.


🔲 Use this guide to set up an analytics account and install the tracking code.
🔲 Use this to do the same if you are using word press.
🔲 For Shopify sites - check out this resource to get set up.

We'll talk more about how to use Google analytics to boost SEO in future lessons, but for now, you are getting the fundamentals of SEO setup. Tune in tomorrow for another 🤞